On December 28, the 2nd China Elderly Foot Health Summit Forum, co-sponsored by People's Daily's "Health Times" and Beijing Xiaoxiyang Technology Development Co., Ltd. (Zulijian Shoes for the Elderly), was held in Beijing. At the meeting, the "2019 Survey Report on Foot Characteristics and Shoe Wearing Habits of the Elderly in China" was released, and the country's first interactive foot health popular science book "Satisfied with Content - 100 Questions on Foot Health" was released. By bringing together the forces of industry, academia, research and media, , calling on "the elderly to wear professional shoes for the elderly."

The supply and demand for elderly services are outstanding and the market potential needs to be tapped urgently

Population aging has become a global challenge, and China’s population aging situation is quite serious. According to the "China Aging Industry Development Report", between 2014 and 2050, the consumption potential of my country's elderly population will increase from 4 trillion to about 106 trillion yuan, accounting for 33% of GDP, becoming the global market potential of the aging industry. ,s country.

At present, the aging of the population is intensifying, and the supply of health services for the elderly in China is seriously insufficient, which is far from the urgent needs of the elderly. With the development speed of the elderly service market and the contradiction between the demand and supply of the elderly, the contradiction has become increasingly prominent. The needs of aging consumers tend to be diversified and personalized, and the market is increasingly changing. The arrival of the information age has made the competition in the elderly service market increasingly fierce.

Market demand is the core driving force for enterprise development, and the existing elderly service market products are diverse. Only by continuously enhancing independent R&D and innovation capabilities, continuing to maintain technology and advantages, and gradually realizing industrial transformation and upgrading and structural optimization can enterprises promote better and faster development of the entire elderly services market. When it comes to independently innovative elderly service companies, Zulijian is a brand that cannot be avoided.

Zu Li Jian builds products around users and can make great achievements in market segments.

As China's aging society intensifies, there are as many as 250 million people over 60 years old in the country. While the huge elderly group brings huge market potential, the consumption upgrade of the elderly population has put forward higher requirements for the aging manufacturing industry. Due to the late start of the industry, industry standards and specifications have not yet been fully established, and various enterprises related to the elderly industry are mixed, but the leading enterprise is the benchmark. At the beginning of its establishment, Zulijian accurately positioned the elderly shoe market segment through scientific analysis. After rapid development in recent years, it has gradually grown into a leading enterprise in the elderly manufacturing industry.

How can we achieve today's achievements in the mixed aging manufacturing industry? From user research to product production, R&D and services, Zulijian pursues every step and becomes the "magic weapon" for the company to stand firmly in the industry. The company has always adhered to the user-oriented business model and user-centered business philosophy, established user research, relied on a huge database to conduct in-depth research and analysis of changes in the foot shape of the elderly, create professional shoe lasts suitable for the foot shape of the elderly, and find a pair of professional shoes for the elderly. The "soul" of the shoe lies. By establishing the Foot Science Research Institute and jointly establishing the "Football Ergonomics Research" with the China Institute of Standardization, Foot Health has established an integrated R&D drive driven by user data, promoted by foot and ankle clinical experts, and empowered by ergonomics. system. In the future, Zulijian will work with the Standardization Research Institute to formulate industry standards for shoes for the elderly, and use more accurate basic data and scientific research methods and research results to invest in the production of shoes for the elderly with more humane designs and better products. Materials and higher quality products to serve elderly users.

Promote the healthy development of the industry and lead the market towards standardization

As an emerging segment of the elderly shoe market that has emerged in recent years, the huge demand gap has led to the rapid emergence of thousands of elderly shoe companies in the entire industry, and the industry has entered a stage of brutal growth. With the rapid development momentum, there are bound to be problems such as uneven quality of various brands of elderly shoes, after-sales services that cannot meet user needs, and lack of industry standards for product production, leading to long-term disorderly development of the market.

As a representative enterprise of the elderly shoe category, Zulijian Elderly Shoes has been focusing on the needs of the elderly to wear shoes since its establishment and has effectively solved the problem of wearing shoes for the elderly. It has been greatly affirmed and recognized by consumers and inside and outside the industry. The company not only uses the spirit of craftsmanship to create high-quality products, but also actively assumes social responsibilities and does a good job in popularizing foot health education for the elderly. Actively participate in promoting the formulation of industry standards and promote the healthy development of the industry. At the Second China Elderly Foot Health Summit Forum, Zhang Jingkang, founder and CEO of Zulijian Shoes for the Elderly, said, “Under the guidance and supervision of the competent authorities, Zulijian actively participated in the discussion on shoes for the elderly while ensuring its steady development. The formulation of national standards promotes the development of the entire elderly shoe industry. As a benchmark enterprise in the elderly manufacturing industry, it truly practices and implements its business philosophy, business culture, and user-oriented business model, and truly serves the Chinese elderly. Make a contribution."

From barbarism to regulation, the elderly shoe industry has a long way to go

Driven by Zulijian's shoes for the elderly and with the joint efforts of many companies, shoes for the elderly, as the fastest emerging new category in the field of consumer goods for the elderly in the past five years, are transitioning from an extensive industry shock period to a mature period.

As China's aging process accelerates, the size of the elderly population is getting larger and larger. According to the Ministry of Human Resources and Social Security's prediction, the elderly population will reach 400 million by 2035. The huge population size provides a huge market base for the middle-aged and elderly shoe industry. As a new wave of elderly people enter the market, this group has higher requirements for product quality, market consumption concepts are becoming more and more mature, and the degree of Internetization is higher. In the elderly shoe industry, only those who always adhere to user-oriented and have Only companies with excellent product innovation capabilities and constantly meeting user needs will have longer-term development potential. As a representative enterprise of the industry, Zulijian Elderly Shoes will work with various brands to promote the healthy development of the industry and jointly build the prosperity of the industry. In the future, it will continue to assume the responsibility of the industry and care about the elderly in the world, "let every elderly person wear "Professional Elderly Shoes" spares no effort to improve the quality of life of the elderly in their later years.