Since Wenzhou was awarded the title of "China's Shoe Capital" by the China Light Industry Federation and the China Leather Industry Association in 2001, Wenzhou has continued to polish this golden sign. After more than 20 years of ups and downs, Wenzhou has witnessed the transformation and upgrading of traditional advantageous industries and created a world-class industrial cluster. From the "Shoe Capital of China" to the "Shoe Capital of the World", this is the new mission of Wenzhou, the shoe capital.

During this trip to Wenzhou, Li Wanxia, co-chairman of the Shanghai International Shoe Exhibition Organizing Committee and general manager of Shanghai Yahui Exhibition Co., Ltd., and Zhang Huiyan, manager of Miolant channel docking, met with the president of Yongjia County Shoe Industry Association and Red Dragonfly Vice President Xu Wei, Secretary General of Yongjia County Shoe Industry Association Zhou Peihua, Secretary General of Wenzhou Shoe Leather Industry Association Ye Haoji, Chairman of Wenzhou OEM Shoe Industry Association Fang Hui and others jointly discussed how to "bring in and go out" the exhibition ”, creating a resounding name for the Wenzhou shoe brand in China.

At the first stop, the group came to the Red Dragonfly Wenzhou Company Building and had a face-to-face communication with Mr. Xu.

General Manager Li Wanxia first introduced herself and mentioned that 60% of the world's shoes and 70% of bags are produced in China. We can actually start the "bring in and go out" model to cooperate with rice Together, Olande will bring Chinese companies out to participate in the exhibition, and at the same time introduce buyers, and build the shoe exhibition into a world-class exhibition within five years.

Manager Zhang Huiyan from Miolante also mentioned that the exhibition is currently facing a critical period of transformation: digitalization, professionalization, and internationalization. It is necessary to bring Chinese industries out and let regional brands go global. In addition, create an industry communication platform so that companies can gather together through forums and other activities.

After listening to the speeches of Mr. Li and Manager Zhang, Mr. Xu first affirmed the past achievements of the exhibition. He had the following considerations for “bringing in and going out”.

1. We hope to take our products out in an ecological chain and provide customers with one-stop services and large-scale exhibitions.

2. We hope to increase business matching meetings or salons to promote cooperation through in-depth exchanges.

3. I hope that there will be some publicity through the exhibition in the early stage to promote the industry chain in place, so that everyone can come to the exhibition with expectations.

At the second stop, the group came to Wenzhou Shoe Leather Industry Association and met with Ye Haoji, Secretary General of Wenzhou Shoe Leather Industry Association.

During this visit, both parties hope to reach cooperation with each other, bring Chinese shoe companies out, attract foreign exhibitors and buyers to China, and create an international, world-class China Shoe Show. Secretary-General Ye also hopes to use the exhibition to attract companies to go out and get orders. General Manager Li Wanxia said that some shoe companies can be organized into groups to participate in the exhibition. Manager Zhang Huiyan also said that it is important to meet each other's needs. First, it is easier to get support from the government by "going global" by packaging and exhibiting together. In addition, we will also provide in-depth one-on-one docking activities for enterprises and purchasers during the exhibition. Help buyers and sellers promote cooperation more effectively.

At the last stop, everyone visited the Huilima Industrial Park and visited Chairman Fang Hui of the Wenzhou OEM Shoe Industry Association.

Chairman Fang Hui said that he hopes to have deeper brand linkage in the exhibition’s organizational form. In addition to participating in the exhibition, the exhibition can also provide more things with added value, such as industry forums, salons, live broadcasts, etc., making the exhibition more sticky. Live broadcast has brought new business models to many traditional industries. Companies can enhance their brand image through live broadcast. In future shoe shows, the core demand at the bottom is to bring about trade cooperation. On this basis, they can also come up with Use resources to conduct live product promotions, etc., so that long-term development can be achieved.