Through the analysis of the current situation of the shoe industry, we learned that my country's shoe-making enterprises have been making difficult progress with the footsteps of New China. Our country's annual production of shoes ranks first in the world, and the demand for shoes is also the first in the world. However, my country's shoe industry production is still In the initial stage of the shoe industry, after so many years of development, the number of shoe companies in our country has also increased dramatically. At the same time, many leading brands have emerged in the shoe industry. However, for this huge market, there are very few such brands. Although the number of shoe companies in our country is huge, they are not well established. Compared with other developed countries, they only produce mid- to low-end products, which are still deficient in all aspects.

Shoe companies in my country generally have weak brand awareness. They are more focused on pursuing the output of shoes, whether shoes can keep up with foreign styles, and whether they can increase sales, while ignoring the importance of brand. Wearing shoes is not only about its appearance and feeling, such as comfort and sensory quality, but also its brand, which can make people have a different feeling - wearing this brand of shoes is different. , there is even a sense of pride, not because of how attractive the style is, not because of how special it is, just because it has such a logo.

Looking at the shoe manufacturing companies in Chengdu, the capital of women's shoes in China, there are currently close to more than 4,000 shoe companies in Chengdu. Women's shoe production ranks third in the country, and annual product sales revenue has reached more than 36 billion yuan. However, according to statistics, Chengdu shoemaking companies currently have only more than 300 independent brands of footwear products. Although some brands have been gradually established, most companies in Chengdu are still in the OEM production stage. They mostly struggle to survive in the market at low prices. Being submerged in the market tide, who is the one who bears the risk? It can be seen from these data that although Chengdu has a large number of shoemaking companies, there are very few famous brand companies and lacks influential and competitive brands. This puts Chengdu's shoemaking industry at the low end of the global industrial chain and it is difficult to occupy the high-end market. To gain market share and obtain high profits, China should put the core of the shoemaking industry in design, brand marketing, fashion trends, technology research and development, etc., and use its strong industrial foundation, complete industrial chain and huge consumer market to transform China into To become the center of the global shoe industry and grasp the trend of fashion development, the shoe industry must seize both ends of the smiling curve of R&D and market, use technological innovation as the driving force, accelerate strategic transformation, and use the "Made in China 2025" industrial policy to strive to improve shoe products. technological content and added value.

The 15th Shanghai International Footwear Expo will be held at the Shanghai Everbright International Convention and Exhibition Center from June 21 to 23, 2018. This exhibition is approved by the Shanghai Commerce Commission, hosted by the Shanghai Leather Technology Association and Shanghai Yahui Exhibition Co., Ltd., Guangzhou Supported by Baiyun Footwear and Leather Goods Association, Asian Footwear Industry Association, etc., it is expected that there will be more than 600 visitors from more than 10 countries and regions including Japan, South Korea, Italy, Germany, the United States, Russia, Brazil, the United Kingdom, Iran, Turkey, Hong Kong and Taiwan. Companies participated in the exhibition, and the last session attracted more than 30,000 professional merchants to visit and negotiate, including many mid-to-high-end shopping malls such as Lane Crawford, Parkson Group, Bailian Group, Shanghai Golden Eagle, big-name e-commerce Tmall Mall, Amazon, JD.com, and Haodian and Charming Hui, trendy fashion & shoe brands H&M, E-Land, Belle, Daphne, Saturday Group, Hot Wind and Aokang, etc., as well as professional buyer groups from Guangzhou, Chengdu, Chongqing, Shenzhen and other regions. Exhibitors can thus have close contact with decision-makers from the footwear industry and establish effective and considerable orders. The Shanghai Shoe Expo will continue to strengthen trade in the footwear field between China and countries around the world, expand international exchanges and cooperation between industries, and work hard to promote the development of China's footwear industry and market prosperity.